Carter Chen- Founder and CEO

Carter is the founder and CEO of the CreatU and 1BENMU- Custom Furniture & Design Studio. He is a Chartered Professional Accountant (CPA), Certified Management Accountant (CMA) and Bachelor of Commerce degree holder obtained from Rotman Commerce (University of Toronto) in 2012 with a major in Accounting. 

He started his career as a Financial Analyst / Consultant at RTPS (Management Consulting firm in Toronto in 2011. In Sept. 2014 he moved to YMCA of Greater Toronto as a financial analyst. In May 2015, he moved to D+H (TSX: DH) as a Financial Analyst/ TM1 Specialist and he gets promoted to Sr. Financial Systems and Analytics Specialist in May 2016, position that he held after the D+H combined with Misys to form Finastra. 

In July 2017, Carter decided to follow his entrepreneurial spirit and founded the 1BENMU- Custom Furniture & Design Studio and when the company was recognized as one of the design-driven and high-quality woodworking provider, he decided to expand the business and embrace AI technology to create an ecosystem for designers, manufacturers and customers, creating CreatU.

 

Henry Zhang- VP of Operation

Henry Zhang is a designer and furniture maker. He is an Environmental and furniture design degree holder from OCAD University and he is currently OCAD instructor and Workshop Technician.

Henry is a really important for the company as he leads both 1BENMU and CreatU, guides, directs, and evaluates the work of other executive leaders, implements the strategic plan of the company, contribute to the sales and profitability requirements, evaluates the success of the organization and maintains awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, and new industry developments and standards.

 

Jacob Sun- Product Development Director

Jacob is a talented young professional in the furniture/industrial design industry, that currently working toward his Bachelor’s Degree in Industrial Design at OCAD University.

He has a great passion for furniture designing and craftsmanship. He started selling originally designed furniture since 2014. He has more than dozens of projects in his portfolio. Also, he has experience in Electronic Engineering and Financial fields. In 2017, he joined Carter Chen’s Toronto based workshop (1benmu.com) in Toronto.

As the Co-founder and the Product Development Director at 1BENMU- Custom Furniture & Design Studio and CreatU Inc. he provides direction to the company’s product development efforts, he identify strategic new product opportunities through constant market research, collaborate with sales team and customer base, manage all aspects of the product development pipeline by coordinating internal and external resources, communicate new product status to the team on a clear and consistent basis, facilitate the line review process with our internal team to actively manicure furniture product assortment and oversees the creation of furniture marketing assets, including spec sheets, catalogues, sales presentations, production and review of furniture photography assets and participation in furniture trade shows.

 

Alex Liu- Design Director

Alex is a Bachelor of Arts Degree holder with a major in Industrial design and minor in wearable technology at OCAD. He is experienced in Painting, Model Making, APP Prototyping, Arduino, Keyshot, Rhino 3D, InDesign, Illustrator, Photoshop etc.

He started his professional career in Nov. 2016 as Graphic Designer at Marsquest Inc. in Toronto, where he stayed for 5 months and then during his third year at OCAD he worked as a Product Designer at Swave Studios Inc. from Feb. 2017 to Apr. 2017.

In Feb. 2019 he joined CreatU as a co-founder and Design Director and his main responsibilities are to make connections with local independent designers and local manufacturers, work with local manufacturers to produce prototypes and furniture pieces, identify, design and prototype furniture pieces by using software (Rhino, Soil works and Keyshot) and woodworking.

He is also the main contact and works closely with Using.AI in order to build an AI system that will transform a 2D design into a 3D model.

Wenxiang Sun- Business Development Director

Wenxiang is a Bachelor of Industrial Design Degree Holder from OCAD University and he has hand-on experience in developing various creative designs, advanced working knowledge and technical skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Rhino 3D, Solidworks and KeyShot.

He started her career in 2012 as a Graphic Designer at UPS in Toronto and he stayed there until 2013. From Sept. 2015 to Jun. 2016, he worked as a Product Designer assistant at Rekindle in Toronto and during his stay there he assisted the product designer in conceiving and designing various innovative wooden products, operated different machinery and tools to manufacture all kinds of wooden lifestyle products, checked samples for quality reason and demonstrated enthusiasm about providing most innovative concepts and realistic solutions for creating the most satisfying products.

In Feb. 2018 she moved to Copy Star as a Graphic Designer where she identified, conceived and designed all kinds of graphic design by using Adobe, Illustrator and Photoshop, provided proposal layouts and designs and developed and edited different documentations for both of internal and external uses. She stayed there until May 2019, as she joined CreatU as a Co-founder and Business Development Director.

At CreatU he is responsible to identify, designing and prototyping especially furniture pieces qualified with Rhino, Solidworks and Keyshot. He also helps to build the ecosystem by cooperating with a leading design company in China and seeks promising young designers in North America, and especially OCADU undergraduate students that will enrich the design database.

 

Michail Lefkopoulos- Business Dev. & Marketing Specialist

Michael Lefkopoulos is a Bachelor of Administration and Global Business Management Degrees holder, awarded by Piraeus University of Applied Sciences in Greece in 2017 and Humber Business School in 2019. He has extensive business development, marketing, e-commerce and sales experience. From March 2009 to December 2017 he was a freelance eCommerce and Digital Marketing specialist and performed over 7,000 in-person and online sales of antique and vintage goods, worked with store owners to maintain online presence and managed their Social Media and Online Marketplaces to promote and sell products online, researched the market and collected data on market competitors and product prices, communicated and negotiated prices with customers and vendors worldwide and participated in Trade Shows in Greece, Germany and Italy.

In April 2017 he started working on his own dressmaking store and built the online and social media presence and managed content (photos, videos, articles) across Facebook, Instagram and Google My Business, conducted customer, market and competitors research, developed the Business Plan, worked on SEO and planned Local Marketing to reach the target audience and analyzed marketing data (Organic & Paid traffic, Audience Overview). He launched the store in Etobicoke in March 2019 which is currently in operation. 

 

Professional Advisors

Kaichuan Zeng is a Product and Furniture Designer and the founder of the WE Living. He is also a degree holder from Rhode Island School of Design and Central Academy of Fine Arts.

Mengfei Wang is a Web Developer and she is a Computer Science Bachelor Degree holder from the University of Toronto and a member of TD WebBroker Team.